“Sign up to our newsletter and be the first to get exclusive news, content and discounts”. You see these kinds of messaged on pretty much...

Digital marketing is both simpler and more challenging than ever before. On the one hand, we now have more people to access than we did...

We believe there is a good reason why zero-party data is one of the newest terms generating a commotion in the marketing industry. But is...

Apple usually releases around 10 IOS updates every year, with updates typically being insignificant and often going unnoticed. Apple’s...

Is your store converting as much as you would like? The answer to this question will (almost) always be no. No matter how successful your...

Consumers are overwhelmed with choice in today's eCommerce landscape. The pandemic especially has resulted in the number of Shopify...

Customer purchase intent is such a crucial yet overlooked part of eCommerce strategy. If your store is converting poorly, it is likely...

Owning an eCommerce store is hard work. There are many factors that need to be considered. Overseeing stock, optimising your website,...

In D2C eCommerce, emphasis is usually placed on lead generation. In fact, in most eCommerce marketing, demand generation is often...

What Is Brand Awareness? Brand awareness is the level of public recognition of a brand. It can be measured by the number of people who...

What is E-Commerce Personalisation? E-Commerce personalisation is the process of creating personalised experiences, interactions and...

The goal of a sales funnel is to maximise the number of people moving from one stage to the next and ultimately maximise conversions....

As the pandemic lock downs and restrictions caused people to stay inside, people turned to the internet to make their purchases. A trend...

The Customer Complaints Blog At the ripe old age of 60 I have been through countless customer complaints. So much so my children, all...

When looking at marketing techniques, it’s hard to ignore social media. Just about any online marketing strategy will involve social...

Do you ever find yourself coming to the end of the month and you have found yourself on the breadline….yet again? Do you have things to...

How much should I save for my child? It’s a question that the majority of parents ask themselves throughout their children’s lives. Every...

In the fast paced world of online shopping, gaining, retaining and converting consumers is a challenge that every digital marketing...